MARKETING AUDITS

Not sure what’s working in your marketing? Let’s find out

Three focused audits. One clear outcome: clarity, confidence, and a plan you can actually use

Most B2B marketing doesn’t fail because people aren’t trying hard enough. It fails because no one has stepped back and asked, “Is this actually working?”

That’s where we come in.

At DXDMedia, we don’t do fluffy reviews or 40-page documents that gather dust.

We run practical, commercially-focused audits that show you:

  • whats working (and worth keeping)

  • What's not (and quiety costing you money)

  • What to do next (in plain English

Whether it’s your website, your wider marketing, or your social presence, we’ll give you a clear, honest view.

choose your audit

Pick the area you want to fix first. We’ll handle the rest.

1. Marketing Health Check Audit

If your marketing feels busy but not productive, this is where to start.

We take a step back and assess your entire marketing ecosystem.

Not just what you’re doing, but whether it’s aligned to revenue, audience, and reality.

You’ll get clarity on:

  • Strategy (or lack of it)

  • Messaging and positioning

  • Channels and activity

  • Lead generation effectiveness

  • Gaps, overlaps, and wasted effort

Best for: Businesses that want a clear direction before investing more

Outcome: A prioritised action plan you can actually follow.

2. Website Conversion Audit

Turn your website into something that actually works.

Most B2B websites look fine. Very few actually convert.

This audit focuses on one thing: are you turning visitors into enquiries?

We review your site through a commercial lens, not just design.

You’ll get clarity on:

  • First impressions and messaging

  • Structure and user journey

  • Calls to action (or lack of them)

  • Trust signals and credibility

  • Conversion barriers

Best for: Businesses getting traffic but not enough enquiries

Outcome: A clear list of changes to improve conversion fast.

3. Social Media Audit

Stop posting. Start performing.

If you’re showing up on LinkedIn (or trying to), but not seeing results, this will give you the answer.

We’ll assess what you’re doing, how it’s landing, and what needs to change to make it commercially worthwhile.

We’ll cover:

  • Content quality and relevance

  • Consistency and positioning

  • Engagement vs actual impact

  • Profile and page effectiveness

  • Missed opportunities

Best for: Businesses investing time in social without seeing return

Outcome: A sharper, more effective social approach.

Why DXD?

Built by marketers who actually have to make this work

We’re not auditors who sit on the sidelines.


We’re a fractional marketing team working inside B2B businesses every day.

That means:

- We know what good looks like in the real world

- We understand budget pressure and commercial reality

- We focus on what 'moves the needle', not what looks nice in a report

Or put simply:
We don’t just tell you what’s wrong. We tell you what to do about it.

If you’ve got that nagging feeling your marketing should be doing more… you’re probably right.

Start with one audit.
Get clarity.
Then decide what’s next.

faq

1. How much do the audits cost?

We keep it simple and transparent:

Marketing Health Check Audit: £445

Website Audit: Free to complete yourself, or £395 if you’d like us to do it for you

Social Media Audit: £105

No hidden costs. No upsells disguised as “next steps”.

2. What’s the difference between the audits?

Each audit focuses on a different part of your marketing:

The Marketing Health Check looks at everything

The Website Audit focuses purely on conversion

The Social Media Audit looks at content, consistency, and impact

If you want the full picture, the Marketing Health Check is the one to start with.

3. Do I need to do all three audits?

No and in most cases, you don’t need to.

The Marketing Health Check already includes both the Website Audit and the Social Media Audit, so you’re getting a complete view in one piece of work.

The individual audits are there if you want to focus on a specific area.

4. What’s the difference between the free and paid Website Audit?

The free version is a DIY tool. It helps you spot issues and gives you a structured way to review your own site. The paid version (£395) is where we do it for you and bring experience, objectivity, and a commercial lens. Or put simply: DIY gives you awareness. DFY give you answers.

5. What happens after the audit?

If you’re unsure, here’s a simple way to decide:

You’ll walk away with a clear set of recommendations you can act on immediately.

You can:

- Implement the changes yourself

- Use your existing team

- Or ask us to support you

There’s no obligation either way. The audit is designed to be valuable on its own.

If you’re unsure where to start, start with the Marketing Health Check. It saves you doing this twice.